So here's a few words from the dealer.
What’s Chocolate Making Adventures, and in what way is it about an adventure?
It’s a cookbook that teaches you how to make chocolate at home. By chocolate, I mean actual chocolate – the brown (or white) stuff. It’s not one of the many books where chocolate can only be made by buying some then melting it.
It’s an adventure in two senses. Firstly, developing the recipes was an adventure for me. I didn’t wake up one morning and think, “I know, I’ll type up my chocolate recipes and publish them”. I had to develop each one individually, trying out every kind of cocoa butter, sweetener and milk product until I was 100% happy with the results. Two forms of chocolate – milk and white – took months to perfect. It’s also an adventure in the sense that the book sets the reader on a journey with endless possibilities. Once you learn how to make chocolate, you will want to do it again and again, creating all kinds of variations.
You got members of the public to test recipes for you. Did that really make a difference?
Absolutely. No matter how hard you try and follow a recipe to the letter, when you’ve written it yourself, it’s impossible not to fill in any gaps. Invaluable recipes testers such as yourself drew attention to parts that needed tweaking and further information.
The recipe testing programme also threw up issues such as to only use full cream milk powder, which I would have never arrived at without people trying unexpected permutations.
Thank you so much for testing so many recipes, Joo. I really appreciate it.
How do you respond to allegations that your methods mirror those of a drug dealer?
Admittedly, there are some similarities between hooking vulnerable people onto addictive drugs, and sending out small samples of cocoa butter by post. Had I known so many would rush out and buy further cocoa butter by the sack load, I’d have bought shares.